Since then, the online sector has been a growing name in the music industry. This was, of course, very, very illegal but just like The Pirate Bay in its glory days, the service was too good not to use. Sean Parker was nonchalantly enabling happy pirates to transfer mp3 back and forth through peer-to-peer (p2p) communication channels. However, they were not popular among customers due to several limitations.īack in 1999, Napster marked the inception of online music sharing. There were other streaming platforms such as MOG and Rhapsody. Pandora and iTunes were the major players in the market. The digital music marketīefore Spotify came into the limelight, people were limited to only a few online streaming services. As if to make matters interesting, Spotify adopted a rather obvious, yet effective perspective that all the other big players knew but did not implement: “Customers first.” We will pinpoint the tactical genius that Spotify used right after its inception in the streaming music industry. So, what is the secret of a newbie’s rise to the top of the market? owns a catalog of over 50 million songs.has the second-highest number of users in the US with 47.2 million customers.
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